When people think of innovation and entrepreneurship in New York City, they often think about the tech startups in Silicon Alley. Or possibly companies catering to foodies with artisanal ice cream or high-end food trucks serving a mash-up of cuisines (think kimchi tacos). However, one of New York’s (and the country’s) most innovative small businesses is Red Rabbit, which provides healthy meals, made from scratch, with regionally sourced produce, to the City’s schools.
Shelley Heinrich is the Interim Director of MBA Admissions and Marketing at the George Washington School of Business. In this interview, she discusses MBA trends such as non-traditional applications for the MBA, entrepreneurship, crowdfunding, and a more diverse MBA student body.